Channel 4 are going to be showing the first series of "Lost" in early August. They are about to start a big marketing campaign for it.
The story sounds kind of dull - a group of survivors are stranded on an island after the plane they are travelling in crashes, the series follows their struggles to try and survive and find a way off. However once you start watching you will be gripped.
On a side note - Virgin are showing it on their long haul flights - wonder what would happen if someone with a fear of flying tunned in to that?