No, I dont think we should all start singing - But I think that it would be a good idea if we all added a line to the bottom of our emails advertising the Portobello Online Website - something along the lines of, "Do you know that you can now find out what's happening in Portobello at porty.org.uk. It can easily be added automatically to emails by way of inserting a signature to your standard email.
I'm sure you will find better wording!!!